Artworks in the factory
“We need to stop thinking that art is as an option or a luxury, or worse, an affectation. Art is the bedrock of culture itself […]. As it is said: ‘Man shall not live by bread alone’ (Mt 4:4). That is exactly right. We live by beauty.” J. B. Peterson, New York, 2021.
Grounded in the understanding that beauty can enrich, stimulate, and support the life of each and every worker, our company has given life to a courageous project: to furnish the production warehouse with contemporary works of art.
These paintings, created by artists of the caliber of Letizia Fornasieri, Elisabetta Necchio, and Francesco Zavatta, have the aim of interpreting the meaning of our workplace. They arise, in fact, from an intense dialogue between the artists and everyone who works at the company and from observing the machines in operation. The artworks stimulate the search for that beauty that every person needs, even if they aren’t aware of it.